Creative tourism has been proposed as one of the new approaches to attracting tourists and developing the economy of local communities. now creative tourism is the most important , Since creativity in tourism is examined with a focus on culture, Many cities have high potential for developing creative tourism, and there is a lot of scope for analysis in this area.this study aims to explain the components of creative tourism destinations with an emphasis on cultural marketing in Shahinshahr. The research method is a mixed, qualitative and quantitative method. In the qualitative part, semi-structured interviews were conducted with eleven experts and specialists in creative tourism and tourism marketing at the university and local levels and were analyzed using thematic analysis. In the quantitative part, the obtained variables were distributed in the form of a questionnaire among 384 tourists in Shahinshahr between June and August 1403 and analyzed using thematic analysis method and quantitative data were analyzed using exploratory factor analysis method using SPSS software. The findings show that the components of creative tourism with an emphasis on cultural marketing in Shahinshahr include 10 sub-themes: cultural identity of creative tourism, cultural preservation, destination management organization, unity of practice of cultural and tourism institutions, comprehensive creativity, cultural marketing strategy, cultural marketing advertising, tourist-centeredness, education and experience-centeredness. Using the exploratory factor analysis technique, five factors are gained. of cultural nature, cultural marketing, destination management organization, learning and creativity, and creative experience have the greatest impact on creating a creative tourism destination in Shahinshahr ...